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No one ever took Steve Sanders seriously on "Beverly Hills, 90210," so is it any wonder Ian Ziering is inspiring the same incredulity? The 48-year-old actor, best known for playing goofball Steve on "90210," is now reportedly shilling an anti-wrinkle cream.
And, yes, we assure you it is not a joke.
Even the company's website seems aware that not everyone will take its business seriously.
"Serious inquiries only," the site warns.
According to BuzzFeed, Ziering started promoting Nu Skin cream at a local spa back in 2010 and is still actively looking for investors.
Check out one of his promotional videos below. Try keeping a straight (and wrinkle-free) face!
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