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No one ever took Steve Sanders seriously on "Beverly Hills, 90210," so is it any wonder Ian Ziering is inspiring the same incredulity? The 48-year-old actor, best known for playing goofball Steve on "90210," is now reportedly shilling an anti-wrinkle cream.
And, yes, we assure you it is not a joke.
Ziering confirmed to his Twitter followers yesterday that he has "started a skin care distribution business" called IZOverview.
Even the company's website seems aware that not everyone will take its business seriously.
"Serious inquiries only," the site warns.
According to BuzzFeed, Ziering started promoting Nu Skin cream at a local spa back in 2010 and is still actively looking for investors.
Check out one of his promotional videos below. Try keeping a straight (and wrinkle-free) face!
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